What Does Dad Want For Father's Day This Year?

Wednesday, June 13, 2018


(AP, SAN FRANCISCO, BUSINESS WIRE) - If you think Dad doesn’t care about a Father’s Day gift, think again. According to new data from Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, half of Americans think Dad doesn’t want a gift, but when dads were asked, only 7 percent said they didn’t want one.

The Ebates Annual Father’s Day Survey of more than 1,000 U.S. adults was conducted online by Propeller Insights on behalf of Ebates in April 2018.

Dads Like Shiny New Electronics

If there’s one thing dads and their families don’t agree on, it’s Father’s Day gifts. Americans think Dad wants a new set of tools, but Dad really wants some new electronics.

Tools 28%
Electronics 21%
Hobby Essentials 21%
Outdoor Equipment 19%

Dads also ranked the two items they want the least: candy (10 percent) and a tie (7 percent).

The survey also found that three-quarters (75 percent) of Americans have never forgotten about Father’s Day, and that dads care more about receiving an actual gift than moms do: 44 percent of dads said they want a physical gift, but only a quarter (26 percent) of moms agreed.

About half of Americans plan to spend less than $25 on a gift for Dad, but a small percentage (8 percent) will shell out more than $100.

Campfires, S’mores and Tents = Father’s Day

Does Dad want an experiential gift, like a Father’s Day trip, this year?

About 1 in 10 dads say yes!

And more than half of Americans (56 percent) say that they’d consider taking Dad on a trip this year.

A camping trip and a staycation are the top Father’s Day trip choices (22 percent each), followed by a trip abroad (13 percent).

“Every year we find that Americans want to spoil Dad with the best gifts for Father’s Day to thank him for everything he’s done for their family,” said Amit Patel, CEO of Ebates.

 

View source version on businesswire.com:https://www.businesswire.com/news/home/20180612005598/en/