Priceless opens in 300+ theatres nationwide today with this important message:

She's Worth Fighting For...

for KING & COUNTRY'S Joel Smallbone stars in the movie as James Stevens, an unlikely hero. Inspired by true stories the movie is a drama/thriller with redemption as an underlying theme. When James (Smallbone) finds himself at a dark crossroad in life he has a choice - impact lives for good, at his own peril; or, for evil.

As the first theatrical film from the Smallbone brothers Priceless builds upon messages they've shared for years through their music and performances worldwide...

“Part of the DNA of for KING & COUNTRY is this idea of respect and honor in relationships and women being priceless,” Joel says. “What we've found in our beliefs as men is that people are made equal. The film continues the idea that no one is a commodity and everyone deserves to be loved and loved well. And we are fortunate to have our family on board for this journey."

Ben Smallbone directs while David Smallbone and Luke Smallbone serve as executive producers. Early into the filming process Joel shared how much working with his brother on the project meant to him:


Filming for the movie began in August 2015 in Albuquerque, New Mexico. Bianca Santos and Amber Midthunder also star - alongside Jim Parrack and David Koechner. In preparation for his part Joel, who is originally from Australia, partnered with Steve Corona - dialect coach: 

For more details about the movie Priceless click here  and for more about the band for KING & COUNTRY and the song "Priceless" >>>click here<<<.